1. Introduction

This Cookies Policy (“Policy”) explains how TIER ONE PROPERTIES LLC (“the Company,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on our website www.tier-one.ae (the “Website”) and the choices you have regarding their use.

This Policy should be read together with our Terms and Conditions and Privacy Policy, which explain how we collect and process your personal information.

By continuing to use our Website, you consent to the use of cookies in accordance with this Policy. You may withdraw your consent at any time as described in Section 7 below.

2. What Are Cookies?

Cookies are widely used to make websites work more efficiently and to provide information to the owners of the site.

Cookies may be set by us (“first-party cookies”) or by third-party services that appear on our pages (“third-party cookies”). Cookies can also be classified as “session cookies,” which expire when you close your browser, or “persistent cookies,” which remain on your device until they expire or are deleted.

In addition to cookies, we may use similar tracking technologies such as web beacons, pixels, tags, and local storage, which serve comparable purposes. References to “cookies” in this Policy include all such technologies.

3. Why We Use Cookies

We use cookies for several reasons, including to:

• Ensure the Website functions correctly and securely.
• Remember your preferences and settings, such as language.
• Understand how visitors use the Website so we can improve its performance and content.
• Display property listings and offers that may be relevant to you.
• Measure the effectiveness of our marketing campaigns.
• Enable features such as embedded videos, maps, and social media sharing.

4. Types of Cookies We Use

We use the following categories of cookies on our Website:

a) Strictly Necessary Cookies

These cookies are essential for the operation of the Website. They enable core functions such as page navigation, security, and access to secure areas. The Website cannot function properly without these cookies, and they cannot be disabled.

• Examples: session identifiers, security tokens, load balancing cookies.
• Duration: session-based or up to 1 year.

b) Performance and Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting anonymous information about page visits, traffic sources, and user behavior. This allows us to improve the performance and content of the Website.

• Examples: Google Analytics cookies (_ga, _gid, _gat).
• Duration: up to 2 years.

c) Functionality Cookies

These cookies allow the Website to remember choices you make, such as your preferred language or region, in order to provide a more personalized experience.

• Examples: language preference cookies, region preference cookies.
• Duration: up to 1 year.

d) Marketing and Advertising Cookies

These cookies are used to track visitors across websites in order to display relevant property advertisements and to measure the effectiveness of our marketing campaigns.

• Examples: Meta Pixel (Facebook and Instagram).
• Duration: up to 13 months.

e) Social Media Cookies

These cookies enable the sharing of property listings and content on social media platforms and allow embedded social media content to function within the Website.

• Examples: Facebook and Instagram embeds and share buttons.
• Duration: varies by provider.

f) Property Portal Integration Cookies

These cookies are used in connection with our integration with Property Finder, the leading UAE property portal, to track inquiries, sync listings, and measure referral traffic.

• Examples: Property Finder tracking and referral cookies.
• Duration: up to 1 year.

Note: Specific cookies, names, and durations may change as we update our Website and third-party services. For the most current list, please refer to our cookie consent banner.

5. Third-Party Cookies

Some cookies on our Website are placed by trusted third-party service providers. These third parties may use cookies to collect information about your use of our Website and other websites. The specific third parties we use include:

• Google Analytics – for website usage statistics and performance analysis.
• Meta (Facebook & Instagram) Pixel – for advertising, retargeting, and measuring campaign effectiveness on Facebook and Instagram.
• Property Finder – the leading UAE property portal, used to sync our listings, track inquiries originating from the portal, and measure referral traffic.
• Google Maps – for displaying property locations.
• YouTube / Vimeo – for any embedded video content (e.g., property tours).

These third parties have their own privacy and cookie policies. We recommend that you review them. We do not control the placement or operation of third-party cookies, but we work only with reputable providers.

Property Finder Privacy Policy: https://www.propertyfinder.ae/en/privacy-policy

6. Legal Basis

We use cookies in accordance with applicable laws of the United Arab Emirates, including Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and its Executive Regulations.

• Strictly necessary cookies are used on the basis of our legitimate interest in providing a functional and secure Website.
• All other cookies (analytics, functionality, marketing, social media) are placed only with your prior consent, obtained through our cookie consent banner when you first visit the Website.

7. Managing Your Cookie Preferences

You have several options to control or limit the use of cookies:

a) Cookie Consent Banner

When you first visit our Website, you will see a cookie consent banner allowing you to accept all cookies, reject non-essential cookies, or customize your preferences. You can change your preferences at any time by clicking the “Cookie Settings” link in the footer of our Website.

b) Browser Settings

Most web browsers allow you to manage cookies through their settings. You can usually find these options in the “Options,” “Preferences,” or “Settings” menu of your browser. Useful links include:

• Google Chrome: https://support.google.com/chrome/answer/95647
• Mozilla Firefox: https://support.mozilla.org/kb/cookies
• Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
• Microsoft Edge: https://support.microsoft.com/microsoft-edge

c) Opt-Out Tools

You can opt out of certain third-party advertising and analytics cookies through the following tools:

• Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout
• Meta (Facebook/Instagram) Ad Preferences: https://www.facebook.com/adpreferences
• Your Online Choices: https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org

d) Mobile Devices

On mobile devices, you can typically reset or limit ad tracking through your device settings (e.g., “Limit Ad Tracking” on iOS or “Reset Advertising ID” on Android).

Please note that disabling cookies may affect the functionality of the Website, and certain features may not work as intended.

8. Do Not Track Signals

Some browsers offer a “Do Not Track” (DNT) feature that signals websites not to track your online activity. As there is currently no consistent industry standard for responding to DNT signals, our Website does not respond to such signals at this time. We honor user choices made through our cookie consent banner instead.

9. Data Collected Through Cookies

Information collected through cookies may include:

• IP address and approximate location.
• Browser type, version, and language.
• Device type and operating system.
• Pages visited, time spent on the Website, and referring URLs.
• Search terms entered on the Website.
• Property listings viewed and inquiries made.

This information is used in accordance with our Privacy Policy and applicable UAE data protection laws.

10. Data Retention

Cookies are retained for varying periods depending on their type and purpose, as outlined in the table in Section 4. Persistent cookies will remain on your device until they expire or you delete them manually. Session cookies are automatically deleted when you close your browser.

11. International Transfers

Some of our third-party providers may process cookie data outside the United Arab Emirates. Where this occurs, we take reasonable steps to ensure that such transfers comply with applicable UAE data protection laws and that appropriate safeguards are in place to protect your information.

12. Updates to This Policy

We may update this Cookies Policy from time to time to reflect changes in the cookies we use, technological developments, or legal requirements. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this Policy periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Cookies Policy or our use of cookies, please contact us at:

TIER ONE PROPERTIES LLC

• Address: Office #204-056 Aspin Commercial Tower 104, Sheikh Zayed road Trade Center 1, Jumeirah, Dubai – Dubai UAE
• Email: info@tier-one.ae
• Telephone: +971 50 1711983
• Website: www.tier-one.ae

By using our Website, you acknowledge that you have read and understood this Cookies Policy.